#121 - Photo editing tips to elevate your photography & grow your business with Roberta Dallalba - part 2

Editing is directly linked to business results. It is the finishing touch to our creativity, and that raw photo. And if that end product does not blow the viewer’s minds, it’s a red alert - a gap we may not see but clients most definitely will, which will begin to show up as fewer clients, clients not returning, confusion, and second-guessing ourselves.

Editing isn’t just about creating a magnificent photo, it’s about creating a solid business on the foundation of solid skills because our editing skills position us as experts & increase our value to the client. 

• Roberta shares how editing helps to stand out from the competition
• She talks about using editing to find your style
• She discloses whether we need different editing styles to cater to various client projects
• Roberta throws light on the camera settings to keep for editing versatility
• She talks about using presets to create a unique visual voice for a brand without making every photo look the same
• We discuss how editing skills position us as experts worth investing in or increase our value as photographers 
• She shares how to speed up the editing process to offer clients faster turnaround times while maintaining high quality  
• She discusses both editing applications - Lightroom vs. Capture One.

Lightroom course link: https://robertadallalba.com/lightroomtransforms

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