#120 - Photo editing tips to elevate your photography & grow your business with Roberta Dallalba - part 1

Often, we see editing in isolation from the creative process.

In fact, many creatives don’t realise that editing is not an optional step, and miss it.

The consequences of weak editing or missing it altogether, are never obvious.

When our photos don’t stand out, we aren’t able to create a brand’s style, or don’t see progress in winning clients - we think of everything except editing.

The role of editing and how it might be holding us back, is not something that comes to our minds straightaway. 

This week on the podcast, the queen of editing, Roberta Dall'Alba shares powerful editing tips but also how to use it to grow your business. 

She shares the direct link between editing and business growth, an efficient editing workflow that saves time, pros and cons of different Lightroom versions, the power of AI in editing, bringing storytelling to editing, and much more. 

This week on the podcast, the queen of editing, Roberta Daballa, shares powerful editing tips, but also how to use them to grow your business. 

This isn’t just a masterclass in post-processing but a mindset shift to edit like a true Creative.

• Roberta shares why editing is not an option for food photographers
• She talks about the difference between colour grading and colour correction
• She discloses how an efficient editing workflow makes photographers better at business.
• Roberta throws light on the different versions of Lightroom for desktop and phone and their advantages.
• She talks about the top Lightroom features.
• We discuss the Lightroom version, which is best for photo catalogues and for syncing between devices esp. for quick client projects or editing during travel.
• She introduces the idea of bringing storytelling into the editing process to double the impact of our photos.  
• She openly discusses why photographers should explore AI in their editing.
• We talk about the common places where photographers tend to over-edit.
• Roberta particularly shares the possible mistakes when using the masking tool.
• She ends this episode by discussing the caution to keep while working with clarity & texture. 

Roberta's Instagram: https://www.instagram.com/roberta.dallalba/

Roberta's Website : https://robertadallalba.com/

Drop me an email at [email protected] or send me a DM on Instagram at @dyutima_myfoodlens